Serena is a passionate designer, gemologist and an avid creative mind.
She is a fine-jewellery, solid-precious-metal lover and a believer in doing things beautifully and properly.
Serena's makes jewellery that will last and she believes this can only be achieved by using good quality, solid materials and excellent craftsmanship.
Her journey in the jewellery world began after graduating from Exeter University in 2017 and embarking on the Graduate Gemologist course at the Gemological Institute of America (GIA) in London. She enjoyed studying Art History at Exeter but her heart always lay on a more design-driven and creative path. As a lover of nature from a young age, Serena had always been a magpie for high end jewellery set with precious stones. Each stone has its own history; where it was discovered, it's own chemical makeup. Being the romantic that Serena is, she is fascinated by the story behind every one and the mesmerising colours and beauty that their variations create. This, combined with her love of art and design, never fails to excite her.
Having graduated from the GIA Serena began working for William Welstead, under whose guidance she gained invaluable experience and knowledge of diamonds and coloured stones, particularly unusual cuts, unheated and antique stones. It also solidified her passionate belief in using only high-quality, precious materials and the unrivalled value that it adds.
Serena Ansell Fine Jewellery, which launched in 2022, specialises in bespoke and commission based projects whilst also maintaining a core collection of ready-to-wear designs. Serena creates pieces that uphold traditional influences with a subtle contemporary edge whilst remaining wearable and timeless, and that can be loved and enjoyed for generations to come.